• Mike Ortiz

What is a Podcast?

Updated: Dec 24, 2020

Let's go over the basics, what is a podcast?

The New Oxford American Dictionary defines it as a digital audio file made available on the internet for downloading to computer and mobile device typically available as a series, new installments of which can be received by subscribers automatically.

That's more of a technical definition of a podcast, but what is it really? It's an uncensored, passive, intimate way to express yourself to an unlimited size audience.

There's a lot of great benefits of a podcast to unpack, so let's go over them!

Radio shows are at the mercy of their networks. They can't be themselves, natural, and speak on any topic they want. They have to say certain things and stick to a strict set of rules.

With a podcast, you can say whatever you want! You don't have to be bound to the restrictions of a radio show.

Another benefit is that you can listen to a podcast anywhere doing almost anything. It's the only medium where you're able to listen while you're walking the dog, doing the dishes, in your car while driving, everywhere!

A huge bonus to Podcasts is that Blogs and YouTube videos require the audience to be actively watching and engaged. Podcasting is different. People can take in that content while doing other stuff, which creates such an intimate connection between them and the podcaster.

On the flip side of that as the Podcaster, you're in someone's ear, they're listening to you and your stories, your questions, your thoughts. With every episode, you grow and reach new audiences and they get to know you more!

Starting a podcast can seem like a daunting task if you are new to the space. Tandem handles the Hosting & Distribution so you can focus on creating content. Our sister company, Gotham Podcast Studio is a brick and mortar located in NYC that has memberships and hourly rates for those who are looking for assistance in the recording & editing of their podcast.

Remember, you are not alone especially when you Podcast with Tandem.

You got this!

Find us on Instagram & Facebook: @PodcastwithTandem

Find us on Youtube here: Tandem YouTube Channel

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